David Álvaro

Political and corporate communications expert, he has built his career at the intersection of public affairs, strategic communications and academia. He has worked as a speechwriter for senior political leaders and as an advisor on numerous electoral campaigns in Spain and abroad, including the campaigns that brought Mariano Rajoy to the Spanish premiership in 2011, as well as the general elections of 2015, 2016 and 2019.

Alongside his professional activity, he has taught political science, communication and marketing at several universities. He is also a board member of APRI, Spain’s Association of Institutional Relations Professionals. He is the author of several books on political communication and public affairs, including The Podemos Method: Marxist Marketing for Non-Marxist Parties (2015), Catalonia: The Construction of a Narrative (2019), Lobbying in a Positive Light (2021), and The Vices and Virtues of Leadership (2026).